Digital projects can be expensive, with larger initiatives involving several partners and often challenging targets. But even today, many businesses just begin new projects with little to no detailed research, just an idea, an audience profile and a promise from a partner. But is that really sensible? Just because its digital, doesn’t mean the risks are not real, and the costs are certainly real.
As consultants, we are constantly approached by organizations looking to solve their business problems. They vary immensely, some may be related to growth, others concerned about a short-term spike in their technology demands, while some need help transforming from a startup style ad-hoc structure into a middle-sized organization with defined processes and structure and so on.
Mobile development has had an inbuilt complication from almost day one if you want to ensure the widest audience possible, and that is the competing platforms. Usually, covering the entire user base means developing for two platforms separately, iOS and Android, adding time and cost to the entire process. However, recently several tools have come to market aimed at streamlining the development process by providing ross platform support.
Marketing today is struggling to find its way, resorting to 140-character tweets with a lack of focus or outcome keeps brand awareness high, but falls short when it comes to desired outcomes. A return to well researched value propositions designed to meet established needs is crucial for long term marketing success.
Anyone who has built an API will know just how easy it is for a project to become disorganized and messy. Even if you use a document first workflow, things can feel a little clumsy, and so a solution that keeps control, but doesn’t get in the way of your flow could really make a difference.