Actionable Ways to Multiply Engagement in industrial eLearning – Part 2

Elkhan Shabanov

April 1, 2022

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In any industrial setup, people come from diverse backgrounds, varied experiences, different levels of knowledge and skills. Equipping your employees with appropriate skills, concepts, and knowledge is the biggest challenge for any organization. 

For any industry, the workforce is the driving force to their success and effectively training them is of paramount importance. 

Traditional training methods practiced across industries are complex, tedious and the employee engagement level across these training is very low. Numerous companies have realized that proper implementation of eLearning can make training engaging rewarding and increase its retention rate resulting in increased productivity. 

eLearning helps bridge the gaps between employees instills self-confidence and self-motivation within your organization. eLearning is the most effective method for ongoing training and professional development across various sectors. Efficient employee training, in turn, benefits your company’s overall performance. 

Track Engagement and Progress 

Ryanair was one of the largest low-budget airlines in the world. It was founded in 1995 by the Ryan family. It runs 300 Boeing airplanes and employs over 9000 people worldwide. The company has extensive training requirements, especially compliance, safety training, emergency, etc.  

The training requirements for airline companies are challenging and difficult to track. Ryanair was the first airline company to adopt web-based training and adopt a Learning Management System (LMS). They outsourced records management for all training requirements such as ground school training, simulator training, and pilot conversion courses.  

Because of these records, instructors could easily track employee records and progress. This example proves that eLearning provides employee satisfaction and a competitive edge in the market. 

Consider Incentives and Rewards 

The most challenging limitation to implement in industrial eLearning is resistance. If a company has a certain way of functioning, it will likely continue the same way, making it difficult to motivate your staff to try something new. eLearning will not be effective if there is resistance from your employees. 

In such a scenario, incentives can increase the significant engagement of the audience. If incentives are permitted in your firm, defining them is important. The following components can be used as incentives: 

  • Gift Cards 
  • Gamification elements 
  • Credits 
  • Status Level 

Suppose your company does not permit monetary incentives. Awarding a status level can motivate people to participate in eLearning courses. Gamification is another element that increases audience engagement. It also keeps learners interested in learning.

Microlearning 

Deloitte, a multinational professional service company, estimates that employees need to dedicate 1% of their working hours every week to training. 1% of work time translates to only 24 minutes per week or around 5 minutes per day. According to the firm, this helps workers stay updated with the latest trends and development in the industry. 

It depicts the power of ‘microlearning’, a bite-sized approach to boost training, engagement, and knowledge retention. This method is less time-consuming, cost-effective, and surprisingly effective for industrial eLearning. Microlearning could be small learning units or short-term eLearning activities for learners to study at their convenience. Microlearning content can include games, quizzes, videos, podcasts, images, etc. 

Incite Emotion to Connect at a Deeper Level  

Emotionally driven eLearning is more profound and impactful. Capturing and harnessing emotions in learning is quite complex. Various tools can incite emotions in the learners.  

Visuals - Organizations should carefully craft the color scheme, typography, and imagery to engage their audience emotionally. Images evoke a plethora of emotions; a picture of a confident employee evokes feelings of confidence in your employees. 

Acoustic and Sound – A wind chime can elicit emotions of restlessness, the sound of a bell can bring your awareness in the present, your eLearning course can use many sounds well. A recent study revealed that nonverbal sounds could evoke over 24 emotions in a person. 

Content – Real-life stories, anecdotes, compelling case studies make learning relevant for the audience. If a story is interesting, it will make people more emotionally invested in learning. 

Interactive Assessments 

eLearning has revolutionized how learners can learn new concepts, knowledge, and skills. Regular assessments help you gauge the depth of online learners’ progress. Learning assessments help you determine employee proficiency and knowledge mastery. There are multiple ways to create interactive reviews.  

You can incorporate the following to create interactive and meaningful assessments, 

  • Task-based simulations 
  • Collaborative projects 
  • Online Interviews 
  • Blog reading and reflection 
  • Problem-solving case studies 
  • Online forms 
  • Group discussions 
  • Branching 
  • Questions Pools 

You can also create personalized assessments for different departments and provide supplemental resources to struggling learners.  

You don’t want to wear out good engagement techniques when it comes to audience engagement. Ensure that you keep updating, innovating, and experimenting with eLearning courses. Use a treasure trove of engagement opportunities and methods to keep your learner happily invested in their professional and personal growth. 

Wish to incorporate eLearning in your company? 

Get in touch with our team at Digicode. Our experienced game development experts make e-learning content interesting and easy to learn with lively gamification and improved interactions, simulations, animations, branching scenarios, and videos. 

We develop customized LMS and eLearning to implement SOPs (Standard operating procedures), ensure compliance (standards like OSHA, EPA), and adhere to safety best practices in challenging work environments. We have proven project management skills and experience in eLearning development to create LMS solutions and training that fit your needs while being scalable and future-ready.  

Get in touch today!